Dr. Peter Fader
Professor of Marketing at the Wharton School of the University of Pennsylvania, Co-academic Director of the Wharton Customer Analytics Initiative
Dr. Peter Fader (pictured above) presented his innovative, predictive analytics approach to valuing a company's customer base. The students were captivated by Fader's enthusiasm and his discussion of the prospects that exist in the realm of STEAM.
Fader's expertise centers on the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. His work is intended to improve managerial perspectives by focusing on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products.
Mr. Fader's predictive model is representative of a company's true value and develops a better prediction for its true future value. I had two revelations during his speech: the career opportunities in statistics and marketing, and Mr. Fader's true love for numbers, which made me really enjoy what I was learning. Andy Leith
I thoroughly enjoyed Dr. Fader's presentation. I loved his enthusiasm for the topic and was engaged throughout. I most enjoyed how he explained what his methods can do for professional sports teams. As someone interested in sports management, I want to learn more about his ticket pricing optimization techniques- as well as how he values individual fans. Jake Barroway
Ph.D candidate, University of Pennsylvania
Brett Frankel presented a riveting talk on the historic development of calculus. Starting with the Leibnitz vs. Newton controversy, he explained how the fathers of calculus conceived and proved some of the original theories. He proved the Product, Quotient and Chain Rules using methods from the 1600s.
Frankel's research focuses on arithmetic geometry, which seeks to understand the shape of graphs of polynomial equations with many variables and determine what type of numbers satisfy those equations.
Analyst, JLT Re (North America) Inc.
Amanda Chikowski spoke about her work using complex and innovative analytics to create, place, and service insurance companies' reinsurance needs.
She highlighted the need for the insurance industry to adapt to the evolving, ever-growing global threat from terrorism, both in traditional and cyber terms. New technology and more sophisticated aggressors can easily cripple a company's network and secured information. Chikowski also touched on the potential for future catastrophic flooding worldwide due to natural disasters and global warming.
- The Big Room Blog