Preparing Boys for Life.


The Communications Office manages graphic design, social media, public relations, photography, videography, email marketing, and the website for The Haverford School. We steward the brand, including developing and communicating key messages and visual identity standards. Our aim is to tell the Haverford School story in a way that is clear, compelling, and engaging for our various audiences, from prospective families to alumni and parents.

Visual Identity

The Haverford School's visual identity is comprised of various design elements. These elements work together to create the visual expression of our school. In order to support a cohesive and consistent visual expression, this guide offers recommendations and assets related to the use of these elements. The guide can also be downloaded as a PDF >


Click below to explore the elements of our visual identity:

Merchandise and Gear Policy

All Haverford School merchandise should be ordered through our online spirit store, the FORDS Store, or the HSPA store; other stores are not permitted. The spirit store offers a wide range of gear and brands available on quick-order, and is a supplement to the on-campus FORDS Store, which sells uniforms, a small selection of fan gear, and Fords merchandise. The HSPA store sells school-approved spirit gear seasonally and during special events. 

If there is a particular item that you feel would contribute to the experience of our families and our boys, and it is not available through either of our official stores, please bring your idea to the FORDS Store manager, Aljona Lamaj ( Aljona will determine the item’s availability and work with our Marketing and Communications team and approved vendors to ensure the items meet the standards outlined in our brand manual.

Special Requests

If you need assistance applying the brand manual and usage policies, please contact the Marketing & Communications Office via this form >