Hung Tran '03, marketing manager for the Philadelphia Flyers hockey team, is garnering high praise and industry awards for the team's 50th anniversary season promotional video entitled "Back to Work."
The Flyers marketing team collaborated with Philadelphia-based production agency Pretty Damn Sweet to create the video, which has earned 10 awards from several industry award organizations including the AVA Digital Awards, Art Directors Club of Philadelphia (ADCP) Louix Awards and the American Advertising Awards. The video has earned 3.5 million impressions, 15,000 interactions and 40,000 video starts across all social media and web platforms.
"I am ecstatic by the reaction to "Back to Work" from Flyers fans, the city of Philadelphia, and the advertising/creative community," Tran said in a company newsletter. "These awards are a testament to the hard work that the marketing team and production company put into this project."
Watch the "Back to Work" video below: