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Brand Identity

The Haverford School's visual identity is comprised of various design elements. These elements work together to create the visual expression of our school.
In order to support a cohesive and consistent visual expression, the guide below offers recommendations and assets related to the use of these elements.

Download The Haverford School Brand Guide


The School invests in photography to help tell our story. The SmugMug album below provides professional photographs of our faculty, students, and faculty. If you need a particular type of photograph, or a photograph that is sized for a particular purpose, please contact the Marketing & Communications Office.

View The Haverford School SmugMug album

Merchandise and Gear Policy

All Haverford School merchandise should be ordered through our online spirit store, the FORDS Store, or the HSPA store; other stores are not permitted. The spirit store offers a wide range of gear and brands available on quick-order, and is a supplement to the on-campus FORDS Store, which sells uniforms, a small selection of fan gear, and Fords merchandise. The HSPA store sells school-approved spirit gear seasonally and during special events. 

If there is a particular item that you feel would contribute to the experience of our families and our boys, and it is not available through either of our official stores, please bring your idea to the FORDS Store manager. They will determine the item’s availability and work with our Marketing and Communications team and approved vendors to ensure the items meet the standards outlined in our brand manual.

Special Requests

If you need assistance applying the brand manual and usage policies, please contact the Marketing & Communications Office.